I recently read an article about online reputation management here by a man named On Yavin. He gave some really great tips that can be applied to regular people or businesses that may come under fire from people who’s anger isn’t necessarily justified.
Most of us use the the internet now to gather all of our information when we look for businesses, products or services so whatever we type into a Google or Bing search will give us a ton of pages of links related to whatever keyword or keyword tail that we put in. It’s simply human nature to assume that whatever is on the first page of the search results means that it is the most important, and as a society involved in internet culture, we assume that these listings on the first page are probably the most accurate, and that’s why keeping the first and second pages of searches about yourself positive is critical.
Online reputation management is designed to boost existing positive content and create new positive content. Then, it will utilize search engine optimization skills to make sure that the critical first page of Google is nothing but stellar. Online reputation management services usually see two different categories of business that contact them for services. First, there are people that approach them because they need help fending off negativity that has come their way. The other are clients that use the service to maintain a good profile already.
Since social networking sites tend to have their profiles on the first page, a solid tactic is to create or build social media accounts. Another interesting tactic is too create false accounts to help promote the real ones.
A journalist from the Daily Beast found himself in a sticky situation. Darius Fisher who is the head of Status Labs was able to help do some damage control, and he gave some great tips that I used after reading. Darius advised removing all of your personal information online that can cause you harassment or trouble. He gave two great security tips for social media as well. According to Mr. Fisher it is important to lock down your privacy settings on your personal accounts and change passwords often. Changing passwords often is a great way to protect yourself from Brute Force password hacks or people guessing it. Googling yourself often was also advised by the president of Status Labs, and it’s a good idea to go through as much of your online history as you can get to and delete any photos or text that could come back to haunt you.