Online reputation management is becoming a necessary part of doing business. No matter what industry sector you or your company serve, people are going to say things about you online. While you cannot control what people say directly, you can help prevent the spread of bad publicity. When negative content does surface, the best way to fight it is to have positive content published that outweighs the bad. You not only want good press surfacing about you or your company, you also want to make sure your employees or fellow executives also are receiving good publicity. The key in all of this is making sure the first page of search results for you or your company are positive results, as well as social media pages.
Probably one of the largest sources for attacks on a company’s reputation is on review sites, or competitor company blogs. Sometimes the reviews posted about your company are completely false, sometimes even from automated accounts with information pre-programmed into them. Other times they may be customers who had a bad experience with your company, sometimes an experience that’s been resolved, but sometimes only partial truths are stated in the posts. When bad reviews are posted, you might be tempted to lash out at the people who posted them, but that can lead to damaging your reputation even more.
The best solution to dealing with bad search results is to try and have the content removed if possible. If untrue or defamatory content is posted, you might be able to have it removed by filing a lawsuit if necessary, but sometimes all you need to get rid of bad content is a company like SearchCleanup.com. This company will clean up negative news about your company and have them removed through their proprietary methods.
SearchCleanup.com can clean up bad news online, so it’s wise to contact them right away for your case. All you have to do is go to the website and fill out the information form and a specialist will contact you about how they’ll address your search results. You’ll also get a free quote on their service price. Find Search Cleanup on Facebook to learn more.