The Benefits of Online Reputation Management

Posted by PhotoPhil on January 20, 2017 in Brand Management |

You just moved to a new city and started a business. You are the classical picture of an entrepreneur working 18 hour days. Unfortunately, you have an ex-girlfriend with whom it ended badly. Knowing that you are trying to build up your reputation, she posts some articles on the Internet about how terrible of a person you are. Fortunately, online reputation management could be a legitimate solution. Being an expert in the field, SEO Brand has a few reasons that online reputation management could solve this sort of problem.

Online Reputation Management Can Establish Credibility

There are always critics of major brands. Yet according to onlinereputationreviews.com, they still get traffic. Somebody could do a google search of a major brand with the qualifier “criticism” and find a host of negative articles. This is because, through online reputation management, they have established credibility. People are not going to believe negative information if the brand is already perceived as credible. There are plenty of detractors to major food chains such as McDonalds, yet they are still making their way toward the next 99 million burgers sold. People recognize the brand. The same principle can be applied to the Internet.

Control Current Information

When consumers search for your brand or concepts related to your brand, you need to control the current information that they find. It is unlikely that most consumers will go beyond the first page of a search engine. If everything on the first page is positive or relevant information, then your brand will be in good shape. It might not matter so much if there are negative articles somewhere on the Internet if nobody can find them.

Basic SEO principles apply here. A blogger would not use a common title like “Free Credit Card!” because it would be lost under a cacophony of similarly titled posts. If there is a host of positive posts about your brand, the smearing articles will be lost, like one voice in the mob.

Online reputation management is a crucial feature of branding and SEO. It can eliminate those negative posts that might deter customers while establishing the credibility of your brand.


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