Visual search and product recognition programs are starting to become integrated with social media platforms. Originally, the apps where solely installed on and used with smartphones to run searches of images on consumer retail sites. Now, social media platforms such as Pinterest are integrating visual search technology.
For those not familiar how these searches are performed, the process is a relatively simple one. An image is captured and the it is used to search for retail merchandise that is the same or similar. The old concept of typing in text in a search box may end up becoming a relic of the past.
Visual search and product recognition applications could very well be the future of online shopping. The reason is people who are very busy do not always have a lot of time to search for merchandise on a large retail site that lacks a decent search function. Now, they may be familiar with the type of merchandise they are interested in buying. However, they might not know how to describe it. In general, online retail websites are pretty easy to navigate, but there are still limitations to how someone is able to search. So, customers do wish things are easier so they could make it quicker purchase.
Product and the image recognition programs helped make things a lot easier. When this concept is combined with “social engagement”, the use of the programs is going to increase.
Slyce is one company poised to make a huge name for itself in the visual search arena. The Toronto-based business has developed a popular product recognition app that works with numerous top online retailers. The company is publicly traded and has been providing visual recognition programs since early 2013.
In addition to creating its own technology, Slyce has purchased other programs and apps through acquisitions from other businesses. SnipSnap and Pounce are two of those acquisitions. As the company continues to make new acquisitions and develop more in-house projects, the greater its presence in the retail world will be.
Considering the great demand for innovative new programs and technology, visual recognition software really could change the retail landscape. Maybe this change will occur far quicker than ever imagined.