Its hard to believe for some younger people, but the dog food brand Beneful has only been around for this century. Since its founding in 2001, it has risen to the 4th top sold dog food in all of the United States. The company, owned by Nestle, was founded to provide and focus on nutrition for your beloved pets. Everyone only wants the best for our best friends, and that’s what they plan to deliver.
So Beneful is created to fill our dogs with goodness, but what does Beneful mean? Well, exactly that! The company spokesperson has officially defined the term ‘Beneful’ as full of goodness, as that is what they delivered. The first of their products was designed to look and taste like beef stew, using real nutritious beef.
They continued to grow their line into wet dog food and canned dog food along with additional dog snacks and even a premium line of dog food. Their premium line, Beneful Healthy Harvest, used to soy as their main source of protein. They even designed resealable dog food containers, where the container itself is a dog bowl. It was so innovative of a design, they were showcase at the Showcase of Packaging Innovations in 2007.